Terms: iPhone 18 Pro: The listed price refers to the iPhone 18 Pro, 256GB. Installments have been calculated as 48 interest-free payments with a credit card, and the exact amount is 31.23€.
AirPods 5: The listed price refers to the base model of the AirPods 5 series. Installments have been calculated as 3 interest-free payments with Klarna, and the exact amount is 49.67€.
Apple Watch Series 12: The listed price refers to the Apple Watch Series 12, 42mm GPS. Installments have been calculated as 3 interest-free payments with Klarna.
Apple Watch Ultra 4: The listed price refers to the Apple Watch Ultra 4, 49mm Ocean Band. Installments have been calculated as 48 interest-free payments with a credit card, and the exact amount is 18.94€.
iPlus -20%: *The -20% discount on iPlus is valid until 30/09, exclusively with the purchase of a new iPhone model participating in the promotion and covered by the iPlus program. The discount is applied to the cost of the iPlus insurance plan and is not deducted from the device's value. The program's terms and conditions apply.
Back to School 2026
Promotion duration: 23/8 - 12/9
Terms: MacBook Air M5: The listed price refers to the model with code MDHA4GR/A and is valid until 12/9 or while stocks last. Installments have been calculated as 48 interest-free payments with a credit card, and the exact amount is 27.06€. The additional 6% benefit applies to all Macs & iPads exclusively for students and educators upon presentation of a student ID or proof of educational status.
MacBook Neo: The listed price refers to the model with code MHFD4GR/A and is valid until 12/9 or while stocks last. Installments have been calculated as 3 interest-free payments with Klarna. The additional 6% benefit applies to all Macs & iPads exclusively for students and educators upon presentation of a student ID or proof of educational status.
iPad: The listed price refers to the model with code MD4A4TY/A and is valid until 12/9 or while stocks last. Installments have been calculated as 3 interest-free payments with Klarna, and the exact amount is 149.67€. The additional 6% benefit applies to all Macs & iPads exclusively for students and educators upon presentation of a student ID or proof of educational status.
iSupport: The 20% benefit on iSupport is valid until 12/09, exclusively with the purchase of selected iPad A16, MacBook Air M5, and MacBook Neo models from the Back to School promotion. The benefit is applied to the value of the iSupport service and is not deducted from the product's value.
Promotion duration: 25/8 - 5/9
Terms:
Apple Watch Series 11: The listed price refers to the base model of the Apple Watch Series 11 GPS 42mm series and is valid until 5/9 or while stocks last. Installments have been calculated as 36 interest-free payments with a credit card, and the exact amount is 10.53€.
AirPods 4: The listed price refers to the base AirPods 4 model and is valid until 5/9 or while stocks last. Installments have been calculated as 3 interest-free payments with Klarna, and the exact amount is 39.67€.
AirPods 4 ANC: The listed price refers to the AirPods 4 with Active Noise Cancellation and is valid until 5/9 or while stocks last. Installments have been calculated as 3 interest-free payments with Klarna, and the exact amount is 56.33€.
Promotion duration: 26/8 - 26/9
Terms: iPhone 17 Pro: The listed price refers to the iPhone 17 Pro 256GB and is valid until 26/9. Installments have been calculated as 48 interest-free payments with a credit card, and the exact amount is 26.02€.
Summer Sales: 13/7 - 25/7
Promotional Period: 13/7 - 25/7
Terms: iPhone 17 Pro: The listed price refers to the iPhone 17 Pro 256GB and is valid until 25/7 or while stocks last. Installments have been calculated as 48 interest-free payments with a credit card and the exact amount is 27.06€. The additional 100€ Trade & Upgrade benefit is valid until 25/7 and applies to purchases of iPhone 17 / 17 Pro / Air / 17e. Eligible trade-in devices are those from iPhone 8 64GB and later, provided their post-evaluation value is greater than 50€.
Accessories: The listed prices apply to selected Apple Accessories, iStorm essentials & 3rd Party Accessories and are valid until 02/08/2026 or while stocks last.
Promotional Period: 13/7 - While stocks last
MacBook Air 15” M4: The listed price refers to model MW1L3GR/A and is valid while stocks last. Installments have been calculated as 48 interest-free payments with a credit card and the exact amount is 20.81€.
MacBook Pro 14” M4 Pro: The listed price refers to model MW1L3GR/A and is valid while stocks last. Installments have been calculated as 48 interest-free payments with a credit card and the exact amount is 20.81€.
MacBook Pro 16” M4 Pro: The listed price refers to model MX2Y3GR/A and is valid while stocks last. Installments have been calculated as 48 interest-free payments with a credit card and the exact amount is 60.40€.
iPad Air 11” M3: The listed price refers to the iPad Air 11” M3 WiFi, 256GB and is valid while stocks last. Installments have been calculated as 48 interest-free payments with a credit card and the exact amount is 13.10€.
AirPods Max: The listed price refers to the AirPods Max with Lightning port and is valid while stocks last. Installments have been calculated as 48 interest-free payments with a credit card and the exact amount is 8.94€.
AirTag: The listed price refers to the (1st generation) AirTag and is valid while stocks last.
Promotional Period: 14/7 - 25/7
Terms:
Apple Watch Series 11: The listed price refers to the base model of the Apple Watch Series 11 GPS 42mm and is valid until 25/7 or while stocks last. Installments have been calculated as 36 interest-free payments with a credit card and the exact amount is 10.53€.
AirPods 4: The listed price refers to the base AirPods 4 model and is valid until 25/7 or while stocks last.
AirPods 4 with Active Noise Cancellation: The listed price refers to the AirPods 4 with Active Noise Cancellation and is valid until 25/7 or while stocks last.
Grand Opening - Tsimiski Store: 2/7- 4/7
Promotional period: 2/7 - 4/7
Terms: Offers are valid exclusively for in-store purchases at the Tsimiski store, from 2/7 to 4/7 and while supplies last.
iPhone 16: The listed price refers to the iPhone 16 128GB.
iPhone Air: The listed price refers to the iPhone Air 256GB.
MacBook Air 15” M4: The listed price refers to the 15-inch MacBook Air M4, 10-core CPU, 10-core GPU, 16GB, 256GB SSD.
MacBook Pro 14” M4 Pro: The listed price refers to the 14-inch MacBook Pro M4 Pro, 12-core CPU, 16-core GPU, 24GB, 512GB SSD.
iPad Air 11” M3 256GB: The listed price refers to the 11-inch iPad Air M3 Wi-Fi 256GB.
Apple Watch SE 3: The listed price refers to the 2025 Apple Watch SE GPS 40mm.
AirPods Max: The listed price refers to the AirPods Max.
Trade & Upgrade - Mac, iPhone and Apple Watch: 5/6- 22/6
Offer period: 5/6 - 22/6
Terms: iPhone 17: The trade-in value is illustrative and applies to the purchase of the 256GB iPhone 17. It has been calculated based on the return of a 256GB iPhone 16 in very good condition with no signs of wear (like new). The actual benefit will be confirmed in-store after device inspection. This offer is valid until 22/06 and while stocks last. Payments have been calculated at 48 interest-free installments with a credit card, and the exact installment amount is 8.67€. Eligible trade-in devices start at the 64GB iPhone 8 and all later models, provided their post-evaluation value is greater than €50.
Apple Watch SE 3: The trade-in value is illustrative and applies to the purchase of the 40mm GPS Apple Watch SE 3. It has been calculated based on the return of the 2022 Apple Watch SE in very good condition, complete with its strap and charger. The actual benefit will be confirmed in-store after device inspection. This offer is valid until 22/06 and while stocks last. Payments have been calculated at 12 interest-free installments with a credit card, and the exact installment amount is 9.92€. Eligible trade-in devices are those with a post-evaluation value greater than €35.
MacBook Air M5: The trade-in value is illustrative and applies to the purchase of the 13” M5 Apple MacBook Air with 16GB RAM and 512GB SSD. It has been calculated based on the return of a 13.3-inch MacBook Air with M1 chip, 8GB RAM, 512GB SSD in flawless like-new condition or with minor scuffs, complete with its original charger. The actual benefit will be confirmed in-store after device inspection. This offer is valid until 22/06 or while stocks last. Payments have been calculated at 48 interest-free installments with a credit card, and the exact installment amount is 18.10€. Eligible trade-in devices are those with a post-evaluation value greater than €100.
Note: This extra benefit applies to the purchase of a new device from the same category as the traded-in device.
Apple Watch & AirPods Promotional Offer: 31/5 - 13/6
Energy duration: 31/5 - 13/6
Terms: Apple Watch Series 11: The listed price applies to the base model of the Apple Watch Series 11 GPS 42mm lineup and is valid until 13/6 or while stocks last. Installments have been calculated as 36 interest-free payments with a credit card, and the exact amount is 10.53€.
Apple Watch SE 3: The listed price applies to the base model of the Apple Watch SE 3 GPS 40mm lineup and is valid until 13/6 or while stocks last. Installments have been calculated as 36 interest-free payments with a credit card, and the exact amount is 6.92€.
AirPods 4: The listed price applies to the base model AirPods 4 and is valid until 13/6 or while stocks last. Installments have been calculated as 3 interest-free payments with Klarna.
AirPods 4 with Active Noise Cancellation: The listed price applies to the AirPods 4 with Active Noise Cancellation and is valid until 13/6 or while stocks last. Installments have been calculated as 3 interest-free payments with Klarna, and the exact amount is 56.33€.
Promotional Offer for MacBook Neo with Educational Discount: 3/5 - 16/5
Validity period: 3/5 - 16/5
Terms:
MacBook Neo: The listed price refers to the model with code MHFD4GR/A and is valid while stocks last. The additional 6% benefit applies to all Mac computers exclusively for students and educators with a valid student or educator ID.
Promotional Event for MacBook Air & MacBook Pro: 29/4 – While Supplies Last
Offer valid: 29/4 – while stocks last
Terms:
13” MacBook Air M4: The listed price applies to model MC6T4GR/A and is valid while stocks last. Payments are available as 48 interest-free installments with a credit card, and the exact amount is 18.73€.
14” MacBook Pro M5: The listed price applies to model MDE04GR/A and is valid while stocks last. Payments are available as 48 interest-free installments with a credit card, and the exact amount is 33.31€.
14” MacBook Pro M4 Pro: The listed price applies to model MX2E3GR/A and is valid while stocks last. Payments are available as 48 interest-free installments with a credit card, and the exact amount is 42.69€.
14” MacBook Pro M4 Max: The listed price applies to model MX2G3GR/A and is valid while stocks last. Payments are available as 48 interest-free installments with a credit card, and the exact amount is 56.23€.
Easter Offers: 29/3 - 11/4
Promotional validity period: 29/3 - 11/4
Terms:
iPhone 15: The listed price is for the iPhone 15 128GB and is valid until 11/04 or while supplies last. Payments have been split into 48 interest-free installments with a credit card, and the exact amount is 12.48€.
iPhone Air: The listed price is for the iPhone Air 256GB and is valid until 27/06 or while supplies last. Payments have been split into 48 interest-free installments with a credit card, and the exact amount is 20.19€.
MacBook Air M4: The listed price is for model MC6T4GR/A and is valid while supplies last. Payments have been split into 48 interest-free installments with a credit card, and the exact amount is 18.73€.
MacBook Pro M5: The listed price is for model MDE04GR/A and is valid while supplies last. Payments have been split into 48 interest-free installments with a credit card, and the exact amount is 33.31€.
iPad Air M3: The listed price is for the 11-inch iPad Air Wi-Fi M3 128GB and is valid while supplies last. Payments have been split into 36 interest-free installments with a credit card, and the exact amount is 13.86€.
Apple Watch Series 11: The listed price is for the Apple Watch Series 11 GPS Sport Band 42mm and is valid until 11/04 or while supplies last. Payments have been split into 36 interest-free installments with a credit card, and the exact amount is 10.53€.
Apple Watch SE 3: The listed price is for the Apple Watch SE 3 GPS 40mm and is valid until 11/04 or while supplies last. Payments have been split into 24 interest-free installments with a credit card, and the exact amount is 10.38€.
AirPods 4: The listed price is for the base model AirPods 4 and is valid until 11/04 or while supplies last. Payments have been split into 3 interest-free installments via Klarna.
AirPods 4 with Active Noise Cancellation: The listed price is for the AirPods 4 with Active Noise Cancellation and is valid until 11/04 or while supplies last. Payments have been split into 3 interest-free installments via Klarna, and the exact amount is 56.33€.
New Apple products in March
Validity period: while supplies last
Terms:
iPhone 17e : The listed price refers to the iPhone 17e 256GB. Payments have been calculated over 48 interest-free installments with a credit card, and the exact amount is 14.98€
iPad Air M4: The listed price refers to the 11-inch iPad Air Wi-Fi 128GB. Payments have been calculated over 48 interest-free installments with a credit card, and the exact amount is 14.35€
MacBook Air M5: The listed price refers to the MDHE4GR/A model. Payments have been calculated over 48 interest-free installments with a credit card, and the exact amount is 26.02€
MacBook Pro M5: The listed price refers to the MGDN4GR/A model. Payments have been calculated over 48 interest-free installments with a credit card, and the exact amount is 54.56€
MacBook Neo: The listed price refers to the MHFD4GR/A model. Payments have been calculated over 48 interest-free installments with a credit card, and the exact amount is 14.56€
Studio Display: The listed price refers to the MFEX4ER/A model. Payments have been calculated over 48 interest-free installments with a credit card, and the exact amount is 35.60€
Studio Display XDR: The listed price refers to the MFEL4YP/A model. Payments have been calculated over 48 interest-free installments with a credit card, and the exact amount is 73.52€
Promotional Battery for AirPods: 2/3 - 8/3
Promotional period: 2/3 - 8/3
Terms:
AirPods 4: The listed price applies to the base AirPods 4 model and is valid until 08/03 or while stocks last. Payments have been calculated as 3 interest-free installments with Klarna and the exact amount is 39.67€.
AirPods 4 with Active Noise Cancellation: The listed price applies to the AirPods 4 with Active Noise Cancellation and is valid until 08/03 or while stocks last. Payments have been calculated as 3 interest-free installments with Klarna and the exact amount is 56.33€.
New AirTag
Battery life: while stocks last
Terms: AirTag: Payments have been calculated as 3 interest-free installments via Klarna and the exact amount is 11.67€.
Trade & Upgrade - Mac and iPhone: 26/1- 7/2
Validity period: 26/1–7/2
Terms:
MacBook Air M4: The listed return value is for reference only and applies to the purchase of the 13” MacBook Air M4 16GB 256GB. It was calculated with the return of a (13.3-inch) MacBook Air M1 with 8GB RAM and 512GB SSD in like-new excellent condition or with minor scuffs, plus the original charger. The actual savings will be confirmed in-store after device inspection. This offer is valid until 07/02 or while supplies last. Payments have been calculated as 48 interest-free installments with a credit card, and the exact installment amount is €16.02. Eligible trade-in devices must have a post-evaluation value greater than €100.
iPhone 17: The listed return value is for reference only and applies to the purchase of the 256GB iPhone 17. It was calculated with the return of a 128GB iPhone 16 in very good condition with no damage (like new). The actual savings will be confirmed in-store after device inspection. This offer is valid until 07/02 and while supplies last. Payments have been calculated as 48 interest-free installments with a credit card, and the exact installment amount is €9.48. Eligible trade-in devices include iPhone 8 64GB and later models, provided their post-evaluation value is greater than €50.
iPhone 17 Pro: The listed return value is for reference only and applies to the purchase of the 256GB iPhone 17 Pro. It was calculated with the return of a 128GB iPhone 16 Pro in very good condition with no damage (like new). The actual savings will be confirmed in-store after device inspection. This offer is valid until 07/02 and while supplies last. Payments have been calculated as 48 interest-free installments with a credit card, and the exact installment amount is €15.15. Eligible trade-in devices include iPhone 8 64GB and later models, provided their post-evaluation value is greater than €50.
Winter Sales 2026
Terms:
iPhone 15: The listed price applies to the iPhone 15 128GB and is valid until 28/3 or while stocks last. Payments have been calculated as 48 interest-free installments with a credit card, and the exact amount is 13.73€.
iPhone 16e: The listed price applies to the iPhone 16e 128GB and is valid until 28/3 or while stocks last. Payments have been calculated as 48 interest-free installments with a credit card, and the exact amount is 12.48€.
iPhone 16: The listed price applies to the iPhone 16 128GB and is valid until 28/3 or while stocks last. Payments have been calculated as 48 interest-free installments with a credit card, and the exact amount is 17.06€.
MacBook Air M4: The price applies to the MC6T4GR/A and is valid while stocks last. Payments have been calculated as 48 interest-free installments with a credit card, and the exact amount is 21.85€.
Apple Watch Series 11: The listed price applies to the base Apple Watch Series 11 GPS 42mm model and is valid until 7/2 or while stocks last. Payments have been calculated as 36 interest-free installments with a credit card, and the exact amount is 10.53€.
Apple Watch SE 3: The listed price applies to the base Apple Watch SE 3 GPS 40mm model and is valid until 7/2 or while stocks last. Payments have been calculated as 36 interest-free installments with a credit card, and the exact amount is 6.92€.
iPad A16: The listed price applies to the iPad A16 Wi-Fi 128GB and is valid until 14/02 or while stocks last. Payments have been calculated as 36 interest-free installments with a credit card, and the exact amount is 10.53€.
Apple Watch Series 11: The listed price applies to the base Apple Watch Series 11 GPS 42mm model and is valid until 7/2 or while stocks last. Payments have been calculated as 36 interest-free installments with a credit card, and the exact amount is 10.53€.
MacBook Air M2: The price applies to the MC7X4GR/A and is valid while stocks last. Payments have been calculated as 48 interest-free installments with a credit card, and the exact amount is 18,31€
Apple Watch SE 3: The listed price applies to the base Apple Watch SE 3 GPS 40mm model and is valid until 7/2 or while stocks last. Payments have been calculated as 36 interest-free installments with a credit card, and the exact amount is 6.92€.
Promotional Activity for iPhone Air: 1/1-28/3
Validity period: 1/1-28/3
Terms:
iPhone Air: The listed price applies to the iPhone Air 256GB and is valid until 28/3 or while supplies last. Installments have been calculated for 48 interest-free payments with a credit card, and the exact amount is 22.48€.
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